Portfolio

Snap Carwash

When crafting the Snap & Shiny logo, the goal was clear: to create a bold, instantly recognizable brand identity that embodies both Australian patriotism and the essence of a pristine clean.

At the heart of the design is the letter "S", crafted in a striking red hue—a color that conveys both strength and energy. The smooth curves of the "S" were designed to evoke the fluid motion of water and the effortless shine of a freshly washed car.


The defining feature, however, is the integration of the Southern Cross stars, taken directly from the Australian flag. These stars do more than simply reference national pride; they create a visual illusion of sparkles—symbolizing the perfect shine that every car receives at Snap & Shiny.


By strategically positioning the stars across the "S," the design merges function with symbolism:

The end result? A logo that feels bold, dynamic, and unmistakably Australian. It tells a story of quality, national pride, and the pursuit of perfection—exactly what Snap & Shiny promises to every customer who drives through its doors.


This isn’t just a car wash logo. It’s a statement. A reflection of Australia’s shining roads, polished vehicles, and the brilliance of the Southern Cross guiding the way.

The stars double as sparkles, reinforcing the clean, polished finish.

The Southern Cross references Australian heritage, instilling trust and local identity into the brand.

The color contrast (red, white, and black) ensures maximum visibility, whether used on signage, digital platforms, or uniforms.

The Australian Shine

Concept & Inspiration

Execution & Meaning

Conclusion

Product Design

Logo Design

Product Design

Logo Design

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